When someone searches for a shop, clinic or service near them, Google shows a map with local businesses first. A well-managed Google My Business profile, now officially called Google Business Profile, helps you appear there. Here are seven simple tips to get more calls and visits.
1. Claim and Verify Your Profile
Start by claiming your business on Google and completing the verification. Until it is verified, you have very little control over what customers see.
2. Fill In Every Detail
Add your business name, address, phone number, opening hours, website and a clear description. Make sure the details match exactly what is on your website, because consistent information builds trust with both customers and Google.
3. Choose the Right Categories
Your main category tells Google what you do. Pick the one that describes your business best, and add extra categories only when they truly apply.
4. Add Real Photos Regularly
Photos of your shop, team, products and work make your profile feel real and active. Add new ones often, and avoid generic stock images.
5. Collect Reviews and Reply to Them
Ask happy customers to leave a review, and make it easy by sharing a direct review link. Reply to every review politely, including the negative ones. A thoughtful reply shows future customers that you care.
6. Post Updates and Offers
Use Google posts to share offers, events and news. Regular updates show that your business is open and active.
7. List Your Services and Answer Questions
Add your services and products to the profile, and answer common questions in the Q&A section. This saves customers time and helps them choose you.
Check Your Insights Every Month
Google shows how many people viewed your profile, called you and asked for directions. Review these numbers every month to see what is working.
Want help with your profile? Learn more about our Google My Business service or contact us today.